Freezer was not cooling.

Removed all the shelves.
Unplugged the refrigerator.
Removed the screws from the pannel on the inside back wall of the freezer.
Removed teh pink and then the blue leads from the heating coil unit and replace it with the new one.
Placed back pannel back with screws.
Plugged the refrigerator back.
Placed the shelves back.
That's it.
I asked for an estimate and I was told 297.00 which 207.00 was just in parts. I ordered the parts on a Tuesday to be delivered via Ground service and arrived the next day. The parts were original GE parts and came with step by step instructions on how to change the heating coil.
Very happy with the prompt delivery and the overall experience of being able to do it myself.